I’m Jason - a CRM executive and marketing specialist from London
With over two decades working with the most iconic UK brands, I'm passionate about driving customer engagement and growth. I specialize in crafting campaigns, optimizing CRM platforms, and leveraging automation to enhance customer experiences and deliver on our goals.
I’ve worked with the UK's most iconic brands
Over the course of my career, I’ve had the privilege of collaborating with some of the UK’s most iconic brands, each with its own unique legacy and influence. From high-street fashion giants to renowned financial institutions, these partnerships have allowed me to contribute to innovative campaigns and strategies that resonate deeply with consumers.
Aviva
Aviva is one of the UK's leading insurance, wealth, and retirement providers, with a rich history dating back over 300 years. Known for its strong commitment to customer service and innovation, Aviva offers a wide range of products, including life insurance, general insurance, savings, and investment solutions.
Superdrug
Superdrug is one of the UK’s most well-known health and beauty retailers, offering a wide range of affordable products, from skincare and cosmetics to pharmaceuticals and wellness essentials. With over 800 stores across the UK and Ireland, Superdrug is celebrated for its customer-focused approach, innovative own-brand products, and commitment to inclusivity and accessibility.
Centrica
Centrica is a leading international energy services and solutions company, headquartered in the UK, with a strong focus on providing energy to homes and businesses. Known for its flagship brand, British Gas, Centrica plays a vital role in the energy sector, offering services such as energy supply, heating, and smart home technology.
AIMIA
Aimia is a data-driven marketing and loyalty analytics company that specialises in helping businesses build and grow customer relationships through tailored loyalty programs and data insights. Known for its expertise in leveraging data to drive customer engagement, Aimia works with a diverse range of industries, including retail, travel, and financial services.
What I do
I specialise in creating and executing targeted email marketing strategies that drive engagement, nurture customer relationships, and deliver measurable results. With a deep understanding of audience segmentation, data analytics, and automation tools, I craft compelling email campaigns that resonate with recipients and align with broader business objectives. Here's how I do it...
Quality Assurance
Ensuring every email campaign is meticulously tested and optimised for flawless delivery across all devices and platforms.
Design
Crafting visually stunning, on-brand email templates that captivate audiences and enhance engagement.
Campaign Management
Strategising, executing, and monitoring end-to-end email campaigns to drive results and achieve business objectives.
Automation
Implementing smart, automated workflows to nurture leads, and deliver personalised experiences at scale.
CRM Migration
Seamlessly transitioning and integrating customer data into new CRM platforms to ensure continuity and enhanced functionality.
Reporting & Insight
Delivering detailed analytics and actionable insights to measure campaign performance and inform future strategies.
Contact Strategy
Developing tailored contact plans to engage audiences effectively while maintaining optimal frequency and relevance.
GDPR & Compliance
Ensuring all email marketing practices comply with GDPR regulations, safeguarding customer data and building trust.
Recent projects
With over two decades working with the most iconic UK brands, I'm passionate about driving customer engagement and growth. I specialize in crafting campaigns, optimizing CRM platforms, and leveraging automation to enhance customer experiences and deliver on our goals.
Hire me
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